Teaching

Teaching

Lectures and tutorials since 2012, plus books, cases, and teaching notes written with colleagues.

Since 2012, I have taught numerous courses across undergraduate, graduate, MBA, and Executive MBA levels. This includes joint courses with Jim Bacchus, Simon Evenett, Reto Föllmi, Jan-Egbert Sturm, Guido Cozzi, Erwin Hettich, Peter Hettich, Sabine Kilgus, Piotr Lukaszuk, Ulrich Schetter, and Lukas Schmid.

01

Undergraduate & Graduate Lectures

  • Macroeconomics I — Undergraduate Level, U St.Gallen
  • Europe's Business Environment — Graduate/MBA Level, U St.Gallen
  • International Trade — Graduate Level, U St.Gallen
  • International Markets, Institutions, and Standards — Undergraduate Level, U St.Gallen
  • Economics and Economic Policy — Undergraduate Level, U St.Gallen
  • Spring Project: International Trade — Undergraduate Level, U St.Gallen
  • Business in Europe — Graduate Level, U St.Gallen
  • International Trade Law & Policy — Undergraduate Level, U St.Gallen
  • Law and Economics — Undergraduate Level, U St.Gallen
  • Law and Economics of Globalization — Undergraduate Level, U St.Gallen
  • Management in Europe — Undergraduate Level, U St.Gallen
  • Economic Fundamentals of International Relations — Graduate / Undergraduate Level, U St.Gallen
  • International Economics — Undergraduate Level, U St.Gallen
02

MBA & Executive Level

  • Value Creation in a Global Economy — International Executive MBA, U St.Gallen
  • Geoeconomic Dynamics & Disruption — embaX, U St.Gallen / ETH Zurich
  • Strategize — MBA Full-Time, U St.Gallen
  • Global Business Environment — MBA Part-Time, U St.Gallen / U Oxford / Graduate Institute Geneva
  • Global Business Environment — MBA Full-Time, U St.Gallen
  • Case Solving — MBA Part-Time, U St.Gallen
  • Macroeconomics for Managers — HWG Ludwigshafen
03

Textbooks

  • Understanding International Trade — Insights from Trade Theory (with Reto Föllmi) · link
  • Einführung in die Makroökonomik — Grundlagen & Anwendungen · link
04

Financial Times Cases

For the Financial Times and its series “Business school professors’ picks,” I have written a business school case and several short cases:

  • Can direct carbon capture overcome cost barriers? — Financial Times, Nov 12, 2025 [Link]
  • US launches antitrust review of $83bn Netflix deal for Warner Bros — Financial Times, Feb 16, 2026 [Link]
  • Deutsche Bank shares exceed book value for the first time since 2008 — Financial Times, Jan 19, 2026 [Link]
  • Real Madrid prepares to sell stake to investors — Financial Times, Dec 1, 2025 [Link]
  • Ferrari halves EV targets as profit guidance disappoints — Financial Times, Oct 13, 2025 [Link]
  • EU steel makers plead for tariffs on cheap imports to avert collapse — Financial Times, Sep 15, 2025 [Link]
  • Alcohol sales hit more by screen time than health fears — Financial Times, May 25, 2025 [Link]
  • McDonald's US sales drop by most since height of pandemic — Financial Times, May 5, 2025 [Link]
  • Companies get creative in finding ways to limit impact of Trump tariffs — Financial Times, Apr 13, 2025 [Link]
  • Citi cuts top bankers' bonuses — Financial Times, Mar 24, 2025 [Link]
  • Target warns US tariffs could hit profits — Financial Times, Mar 10, 2025 [Link]
  • Soaring gold prices — Financial Times, Feb 23, 2025 [Link]
  • Spotify reports first annual profit — Financial Times, Feb 9, 2025 [Link]
05

Teaching Notes & Videos for Managers

  • Asymmetric Information and Successful Management in Different Business Environments (with Simon Evenett)
  • Elements of a Business Environment
  • The Value Creation Formula
  • The Commercial Significance of Opportunity and Transaction Costs
  • The Extent of the Market
  • The Supply and Demand Framework (video)
  • Game Theory for Managers (video)
  • Industry Competition and Market Power (video)
  • Pricing Strategies (video)
  • The Platform Business Model (video)
  • Asymmetric Information in Business (video)
  • Porter's Diamond (video)
  • The Importance of Institutions (video)
  • Long-Run Drivers of Economic Growth (video)
  • Short-Run Macroeconomics (video)
06

Case Studies

  • Alibaba's China Fish Pond Venture: Crystal Ball into the Future of Consumption?
    with Tomas Casas and Ye Meng · Number 3 best-selling HSG case 2018/2019
  • The Rakuten of (All) Things: 'Data with Soul' to Challenge Amazon
    with Tomas Casas
  • Forget Altruism — TerraCycle's Diaper Venture to Monetize the Circular Economy's Dirtiest
    with Tomas Casas