Teaching Material
Scripts, Case Studies, and Teaching Notes
Together with colleagues, I have written several scripts, case studies and teaching notes.
Textbooks:
Understanding International Trade – Insights from Trade Theory (with Reto Föllmi)
Einführung in die Makroökonomik – Grundlagen und Anwendungen mit Bezug auf die Schweiz (link)
Business Economics:
For the Financial Times‘ series “Business school professors’ picks”, I wrote several short cases:
Target warns US tariffs could hit profits, Mar 10, 2025 [Link]
Soaring gold prices, Feb 23, 2025 [Link]
Spotify reports first annual profit , Feb 9, 2025 [Link]
In addition, I created several teaching notes & videos for managers:
Asymmetric Information and Successful Management in Different Business Environments (with Simon Evenett)
Elements of a Business Environment
The Value Creation Formula
The Commercial Significance of Opportunity and Transaction Costs
The Extent of the Market
The Supply and Demand Framework (video)
Game Theory for Managers (video)
Industry Competition and Market Power (video)
Pricing Strategies (video)
The Platform Business Model (video)
Asymmetric Information in Business (video)
Porter’s Diamond (video)
The Importance of Institutions (video)
Long-Run Drivers of Economic Growth (video)
Short-Run Macroeconomics (video)
Case Studies:
Alibaba's China Fish Pond Venture: Crystal Ball into the Future of Consumption?
with Tomas Casas and Ye Meng
Number 3 best-selling HSG case 2018/2019
The Rakuten of (All) Things: 'Data with Soul' to Challenge Amazon
with Tomas Casas
Forget Altruism - TerryCycle's Diaper Venture to Monetize the Circular Economy's Dirtiest
with Tomas Casas